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Category Archives: Funds

VDM Blog Category – Funds

The 2012 Charitable Giving Report

Steve MacLaughlin, director of Blackbaud’s Idea Lab, prepared the 2012 Charitable Giving Report. Blackbaud creates and supplies services and software for nonprofit groups. These products center on CRM, website management, analytics, ticketing, education administration, financial management, and fundraising. Within the 1012 Report for 2012 is information about overall giving collected via 3,144 not-for-profit associations over […]

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An Idea On How To Upgrade Mid- And Upper-Level Annual Fund Donors During This Recession

In previous articles about direct response fundraising during down economic times, we discussed two important precepts for stewarding donor relationships. The first was the importance of keeping your brand — your programs and your mission – in front of your donors. Donors are likely to increasingly prioritize their philanthropy while the economy remains in recession. […]

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Do You Have A Moves Management Program For Your Mid-Level Donors?

Your nonprofit organization has a solid base of “mid-level” donors … those who make gifts that are greater and/or more frequent than the average. You communicate with these donors regularly via direct mail, and they respond with gifts on a consistent basis. Not a bad starting point. Your direct mail campaign, however, has its limitations. […]

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What Is The Right Way To Build The Donor File?

A standard strategy issue for direct mail programs that are experiencing lethargy in donor acquisition is the use/non-use of Premiums. Perhaps the more pertinent question today may not be whether or not they should be used, but rather where might they be used strategically to help bolster both short term gain and sustainable donor base growth. […]

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The Role Online Giving Can Play in Your Direct Mail Fundraising Success

In recent years, made, even more, apparent by the current economic downturn, it has become increasingly obvious that not all “issues” with direct mail fundraising can be solved/addressed by direct mail alone. The reading and buying habits of Americans are changing rapidly. The percentages of consumers using mail to communicate, purchase items, research a topic […]

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